Privacy Policy

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information processed through the Tickle Services, including our website, mobile applications, support communications, AI-powered natural language scheduling functionality, alarm and reminder functionality, and other features that link to this Privacy Policy.

This Policy does not govern the independent privacy practices of third parties whose services may be involved in providing Tickle, such as Apple, app stores, hosting providers, or other infrastructure providers. Those companies may process certain information under their own privacy policies.

For purposes of applicable data protection laws, Tickle is generally the organization responsible for determining why and how personal information covered by this Privacy Policy is processed.

2. Information We Collect

The information Tickle collects depends on which features you use and which permissions you choose to enable.

2.1 Account Information

If you create a Tickle account, we may collect information such as:

• Your name or display name;
• Email address;
• Account identifier;
• Authentication information;
• Sign-in provider information if applicable;
• Account preferences and settings; and
• The date your account was created and last accessed.

Where authentication is handled by a third-party authentication provider, we may not receive or store your underlying password.

2.2 Alarm, Reminder, and Scheduling Information

When you create or manage alarms and reminders, we may process information such as:

• Alarm or reminder titles;
• Notes or descriptions you choose to enter;
• Dates and times;
• Recurrence settings;
• Early-reminder settings;
• Time zones;
• Alarm sound or notification preferences;
• Snooze and dismissal activity;
• Completion or interaction status; and
• Other settings necessary to schedule or deliver the alarm or reminder.

Some of this information may be stored locally on your device. Where account synchronization, backup, cross-device functionality, or other cloud functionality is enabled, relevant information may also be transmitted to and stored on our systems or those of our service providers.

2.3 AI-Powered Natural Language Scheduling

Tickle may allow you to create or schedule alarms and reminders using natural language.

For example, you may be able to enter an instruction such as “remind me to call my mom tomorrow at 7 PM” rather than manually configuring each scheduling field.

When you use this functionality, we may process:

• Prompts, instructions, or text you submit;
• Dates, times, recurrence instructions, or other scheduling information contained in your request;
• Relevant alarm or reminder information;
• AI-generated interpretations or scheduling outputs; and
• Technical information necessary to operate and secure the feature.

We attempt to limit information sent to an AI service provider to the information reasonably necessary to interpret and complete your scheduling request.

Please avoid entering highly sensitive information into natural language scheduling prompts unless it is necessary for the reminder or alarm you want to create.

More information about our use of artificial intelligence is provided in Section 5.

2.4 Device Permissions

Depending on the features you choose to use, Tickle may request permission to access certain capabilities of your device, including:

• Notifications;
• Background functionality required to schedule or deliver alarms;
• Audio-related functionality required for alarm features; and
• Other device capabilities clearly disclosed at the time permission is requested.

Granting a device permission is optional unless the permission is necessary for a specific feature you choose to use.

You can normally revoke a permission through your device settings, although doing so may cause the related feature to stop working.

2.5 Push Notification Information

If you enable notifications, we or our notification infrastructure providers may process:

• Push notification tokens;
• Device identifiers used to route notifications;
• Notification preferences;
• Delivery information; and
• Your interaction with notifications.

Alarm or reminder titles may be visible on your device's lock screen depending on your notification-preview settings. You can control notification previews and other notification settings through your device.

2.6 Purchase and Subscription Information

If Tickle offers paid features or subscriptions through an app store, payments may be processed by the applicable app store rather than directly by Tickle.

We may receive information such as:

• Transaction identifiers;
• Subscription status;
• Product or subscription purchased;
• Purchase and renewal dates;
• Receipt or entitlement information; and
• Cancellation or expiration status.

We generally do not receive your complete payment-card number when a purchase is processed through an app store.

2.7 Communications With Tickle

If you contact us, submit feedback, report a problem, participate in research, or communicate with our team, we may collect:

• Your contact information;
• The contents of your message;
• Screenshots, files, or other information you choose to provide; and
• Information reasonably necessary to investigate or respond to your request.

2.8 Marketing Information

If you sign up to receive product communications from Tickle, we may collect:

• Your email address;
• The date and source of your signup;
• Your communication preferences;
• Records of consent where required; and
• Information about whether communications were delivered or interacted with.

2.9 Device, Technical, and Usage Information

When you use Tickle, we may automatically receive limited technical information, including:

• Internet Protocol address;
• Device type;
• Operating system and version;
• App version;
• Browser type where applicable;
• Language;
• Time zone;
• Approximate region derived from technical information such as IP address;
• App launches and session information;
• Features used;
• Performance information;
• Error reports and crash information; and
• Security and diagnostic logs.

We use this information primarily to operate, secure, troubleshoot, understand, and improve the Services.

Tickle does not need your precise GPS location to provide its core alarm, reminder, and scheduling functionality and does not collect precise location information unless a future feature clearly requires it, you are informed why it is required, and you grant the relevant permission.

2.10 Cookies and Similar Technologies

Our website may use cookies, local storage, and similar technologies for purposes such as:

• Maintaining website functionality;
• Security;
• Remembering preferences;
• Measuring website performance;
• Understanding aggregate website usage; and
• Determining whether product pages or download flows are working correctly.

Where applicable law requires consent before the use of non-essential cookies or similar technologies, we will request that consent before using them.

3. Where We Get Information

We may obtain personal information:

• Directly from you;
• Automatically from your device or browser;
• From authentication providers used to operate your account;
• From app stores in connection with purchases or subscriptions; and
• From service providers acting on our behalf.

We do not purchase personal profiles about you from data brokers.

4. How We Use Personal Information

We may use personal information to:

Provide the Services

This includes creating and managing accounts, scheduling alarms and reminders, synchronizing information where applicable, delivering notifications, interpreting natural language scheduling requests, and providing other functionality you request.

Provide AI-Powered Natural Language Scheduling

We may process the instructions you submit to interpret dates, times, recurrence patterns, reminder details, and other scheduling information so that Tickle can create or configure the requested alarm or reminder.

Maintain and Improve Tickle

We may analyze product performance and usage patterns to understand whether features work properly, identify bugs, improve reliability, and design new functionality.

Where reasonably possible, we use aggregated or de-identified information for product analysis rather than private user content.

Secure the Services

We may process information to authenticate users, detect abuse, investigate suspicious activity, prevent fraud, protect accounts, enforce our terms, and maintain the integrity of our systems.

Communicate With You

We may send:

• Service-related notices;
• Security notices;
• Changes to the Services or legal terms;
• Customer-support communications;
• Transaction or subscription information; and
• Product or marketing communications where permitted by law.

Comply With Legal Obligations

We may process information where reasonably necessary to comply with applicable laws, respond to legally valid requests, establish or defend legal claims, maintain records required by law, or protect the rights and safety of Tickle, our users, or others.

5. Artificial Intelligence

Certain Tickle functionality may use artificial intelligence or machine-learning technology to interpret natural language scheduling instructions.

When you intentionally use an AI-powered feature, Tickle may send your instruction and the minimum relevant context needed to fulfill your request to a contracted AI service provider.

For example, if you tell Tickle:

“Wake me up at 7:30 every weekday starting next Monday”

an AI-powered system may interpret that instruction and convert it into the appropriate alarm configuration.

Our AI Commitments

We do not sell your AI interactions or private Tickle content.

We do not use your alarms, reminders, scheduling instructions, or AI inputs and outputs to train general-purpose AI models.

We require AI service providers handling Tickle user content on our behalf to process that information for authorized service purposes and subject to contractual or other safeguards appropriate to the service.

We may use aggregated, de-identified, or non-content product signals to understand whether AI features are performing effectively.

For example, we may measure whether the natural language scheduling feature was used, whether an error occurred, or whether a generated alarm configuration was accepted without using the private content to advertise to or profile you.

AI-generated interpretations may sometimes be inaccurate.

You should review important dates, times, recurrence settings, and other information generated through natural language scheduling to ensure the alarm or reminder reflects what you intended.

Tickle's AI functionality is intended to assist with scheduling and does not make decisions that produce legal or similarly significant effects about you.

6. Legal Bases for Processing

The legal basis applicable to our processing depends on where you live and why the information is being processed.

Where European or similar data protection laws apply, we may rely on:

Performance of a Contract

We process information when necessary to provide functionality you request, administer your account, synchronize information where applicable, and otherwise provide the Services.

Consent

We may rely on your consent for activities such as accessing protected device information, sending certain marketing communications, or using non-essential cookies.

You may withdraw consent at any time, subject to applicable legal or contractual limitations.

Withdrawal does not affect processing that was lawful before your consent was withdrawn.

Legitimate Interests

Where permitted by law, we may process limited information for legitimate interests such as:

• Securing Tickle;
• Preventing fraud or abuse;
• Troubleshooting;
• Measuring service performance;
• Improving functionality; and
• Protecting our legal rights.

We consider the nature of the information and the potential impact on users when relying on legitimate interests.

Legal Obligations

We may process information when necessary to comply with legal requirements applicable to Tickle.

For users in Canada, Tickle obtains consent where required under applicable Canadian privacy laws and relies on statutory exceptions only where permitted.

7. How We Share Personal Information

We do not sell personal information.

We may disclose personal information in the following circumstances.

Service Providers

We use companies that perform services on our behalf, which may include:

• Cloud infrastructure and hosting;
• Databases and authentication;
• Notification delivery;
• Artificial intelligence processing;
• Analytics and diagnostics;
• Crash reporting;
• Email delivery;
• Customer support;
• Security;
• Subscription management; and
• Other infrastructure necessary to operate Tickle.

These service providers may process personal information only for the services they provide to us, subject to appropriate contractual, confidentiality, security, and legal requirements.

We expect service providers processing Tickle user data to provide protections consistent with the commitments described in this Policy and applicable law.

Legal and Safety Reasons

We may disclose information if we reasonably believe disclosure is necessary to:

• Comply with applicable law or valid legal process;
• Respond to lawful requests from public authorities;
• Protect the security or integrity of Tickle;
• Investigate fraud or abuse;
• Enforce our agreements; or
• Protect the rights, property, or safety of Tickle, our users, or others.

Where reasonably possible, we seek to disclose only the information necessary for the relevant purpose.

Business Transactions

If Tickle is involved in a merger, financing, acquisition, restructuring, bankruptcy, sale of assets, or similar corporate transaction, personal information may be disclosed to parties involved in that transaction.

Any successor receiving personal information will be required to process it consistently with applicable privacy law and the commitments applicable to the information at the time of the transaction.

8. We Do Not Sell Your Information or Use It for Targeted Advertising

Tickle does not sell personal information for money.

Tickle also does not “share” personal information for cross-context behavioural advertising as that term is defined under California privacy law.

We do not use alarm content, reminder content, scheduling instructions, AI interactions, or account information to build advertising profiles about you.

If these practices ever materially change, we will update this Privacy Policy and provide any notice, consent, or opt-out controls required by applicable law before beginning the new processing.

9. Data Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing the Services, maintaining security, complying with law, resolving disputes, and enforcing agreements.

Our general retention approach is:

Account and Tickle Content

Account information, alarms, reminders, scheduling information, and other synchronized content are generally retained while your account remains active.

If you delete your account, we aim to delete or de-identify associated personal information from active systems within 30 days, except where we need to retain limited information for legal, fraud-prevention, security, accounting, or dispute-resolution purposes.

Residual copies contained in encrypted backups may remain until those backups are overwritten through our ordinary backup cycle, generally within 90 days.

AI Content

Natural language scheduling inputs and generated outputs stored as part of your account follow the retention rules applicable to your account and Tickle content.

AI service providers may temporarily retain information for security, abuse-prevention, or service-delivery purposes in accordance with our agreements with them and their applicable service terms.

Technical and Security Information

Diagnostic, security, and technical logs are generally retained only for the period reasonably necessary for troubleshooting, analytics, security, and abuse prevention.

Marketing Information

Marketing contact information may be retained until you unsubscribe or otherwise withdraw consent.

We may retain a minimal suppression record after you unsubscribe so that we can honour your request not to receive future marketing communications.

Transaction Information

Certain transaction and accounting records may be kept for longer periods when required by tax, accounting, financial, or other applicable laws.

De-identified Information

We may retain information that has been genuinely aggregated or de-identified so that it can no longer reasonably identify you.

10. Deleting Your Information and Revoking Access

Where available, you may manage or delete information directly through Tickle.

If you have a Tickle account, you may initiate account deletion through the account or privacy settings available in the app.

Deleting the Tickle application from your device by itself may not delete information associated with a cloud-based Tickle account.

If you want your account and associated cloud information deleted, use the account-deletion feature or contact us at [email protected].

You can also:

• Delete individual alarms and reminders;
• Disable notifications through your device;
• Revoke permissions granted to Tickle through your device settings; and
• Withdraw marketing consent using the unsubscribe mechanism in marketing communications.

Some information may be retained after a deletion request when required by law or reasonably necessary for security, fraud prevention, financial records, legal claims, or other permitted purposes.

11. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction.

Depending on the nature of the information and system involved, safeguards may include:

• Encryption in transit;
• Encryption or equivalent safeguards for stored information where appropriate;
• Access controls;
• Authentication controls;
• Restricted administrative access;
• Vendor security reviews;
• Logging and monitoring;
• Secure development practices; and
• Procedures for responding to suspected security incidents.

No online service can guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and for protecting access to your devices.

If a security incident involving personal information occurs, we will investigate and provide notices to affected individuals and regulators where required by applicable law.

12. International Data Transfers

Tickle is based in Canada, but some of our service providers may process information in Canada, the United States, or other countries.

As a result, your information may be subject to the laws of jurisdictions different from the jurisdiction where you live and may be lawfully accessible to courts, law-enforcement agencies, or other governmental authorities in those jurisdictions.

Where required by applicable law, we use appropriate measures for international transfers of personal information, which may include contractual safeguards, vendor assessments, and recognized data-transfer mechanisms.

Where the GDPR or UK GDPR requires additional safeguards for an international transfer, we will use an applicable legal mechanism, such as approved standard contractual clauses or another legally recognized transfer mechanism.

13. Cookies, Analytics, and Tracking Signals

Tickle may use first-party and third-party technologies required to operate, secure, understand, and improve our website and Services.

Where required by law, non-essential analytics or similar technologies will not be activated until you provide consent.

You can control cookies through your browser and, where available, through Tickle's cookie controls.

Some browsers offer a legacy “Do Not Track” signal. Because there is no universally accepted standard governing all uses of that signal, Tickle does not necessarily respond to legacy Do Not Track signals.

Where applicable law requires recognition of a legally recognized universal opt-out mechanism, such as the Global Privacy Control, we will honour that mechanism for processing to which the legal opt-out applies.

Because Tickle does not currently sell personal information or share personal information for cross-context behavioural advertising, there is currently no sale or targeted-advertising activity to opt out of.

14. Marketing Communications

We may send product news, launch announcements, feature updates, or other marketing communications where we have your consent or another lawful basis to do so.

Marketing communications are separate from transactional or service communications that may be necessary to administer your account or provide the Services.

Every marketing email will provide a reasonable way to unsubscribe.

For recipients in Canada, we comply with applicable requirements governing commercial electronic messages, including consent, identification, and unsubscribe requirements.

Withdrawing marketing consent will not prevent us from sending necessary security, legal, transactional, or account-related communications.

15. Your Privacy Rights

Your rights depend on where you live.

Subject to applicable law and certain exceptions, you may have the right to:

• Ask whether we process personal information about you;
• Access personal information we hold about you;
• Receive information about how your personal information has been used or disclosed;
• Correct inaccurate or incomplete personal information;
• Request deletion of personal information;
• Withdraw consent;
• Object to or restrict certain processing;
• Request a portable copy of certain information;
• Opt out of certain forms of targeted advertising, sale, or sharing where applicable;
• Appeal certain decisions concerning a privacy request where applicable; and
• Make a complaint to an applicable privacy or data-protection authority.

We will not discriminate against you for exercising privacy rights provided by applicable law.

We may need to verify your identity before fulfilling a request. We will request only the information reasonably necessary for verification.

You may also be permitted to use an authorized agent to submit a request on your behalf. We may require evidence that the agent is authorized to act for you.

Canadian Residents

Canadian residents may have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

Subject to applicable law, you may request access to personal information under our control and ask us to correct inaccuracies.

You may also withdraw consent to processing for which we rely on consent, subject to legal or contractual restrictions and reasonable notice.

If withdrawal makes it impossible to provide a feature, we will explain that consequence where appropriate.

If you believe your privacy rights have not been respected, you may contact our team at [email protected].

You may also have the right to submit a complaint to the Office of the Privacy Commissioner of Canada or an applicable provincial privacy regulator.

European Economic Area, United Kingdom, and Switzerland

Where applicable data protection law gives you these rights, you may request:

• Access;
• Rectification;
• Erasure;
• Restriction of processing;
• Data portability;
• Withdrawal of consent; and
• Objection to processing based on legitimate interests.

Where processing is based on consent, withdrawal of consent does not affect processing that occurred before the withdrawal.

Tickle does not use solely automated processing to make decisions about you that produce legal effects or similarly significant effects.

You may have the right to complain to the data-protection authority in the country where you live, work, or believe an infringement occurred.

United States

Residents of certain U.S. states may have additional privacy rights under state law.

Depending on the law applicable to you, these rights may include the right to:

• Know or access personal information;
• Correct personal information;
• Delete personal information;
• Obtain a portable copy;
• Opt out of the sale of personal information;
• Opt out of sharing for cross-context behavioural advertising;
• Opt out of targeted advertising;
• Limit certain uses of sensitive personal information; and
• Appeal the denial of a privacy request.

Under our current practices, Tickle does not sell personal information and does not share personal information for cross-context behavioural advertising.

The categories of personal information Tickle may collect are described in Section 2. The sources of that information are described in Section 3, the purposes are described in Section 4, and the categories of recipients are described in Section 7.

Where optional information submitted through alarms, reminders, or AI-powered natural language scheduling constitutes “sensitive personal information” under applicable law, we use that information to provide the functionality requested by the user and do not use it to infer personal characteristics for advertising purposes.

16. Children

Tickle is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you are below the age at which you can legally consent to the relevant processing in your jurisdiction, a parent or legal guardian may need to provide consent.

If we learn that we have collected personal information from a child in circumstances where parental consent was legally required and was not obtained, we will take reasonable steps to delete the information.

If you believe a child has provided Tickle with personal information in violation of this section, please contact [email protected].

17. Sensitive Information

Tickle does not require information about your health, religion, race, sexual orientation, political beliefs, financial circumstances, or other sensitive characteristics in order to provide its core alarm, reminder, and scheduling functionality.

However, alarms, reminders, notes, or natural language scheduling requests you choose to create may incidentally contain sensitive information.

For example, a user might create a reminder concerning medication or a medical appointment.

Where you voluntarily provide sensitive information as part of content necessary for a feature you request, we process that information only for the purposes described in this Privacy Policy and apply protections appropriate to its sensitivity.

We do not use sensitive user content for targeted advertising.

18. Third-Party Services

Tickle relies on third-party service providers to operate portions of the Services, such as hosting, authentication, artificial intelligence processing, analytics, notifications, payment processing, and technical infrastructure.

These providers may process limited information on our behalf as necessary to provide their services to Tickle.

In addition, Tickle's website or application may contain links to external websites or services.

When you leave Tickle and directly interact with a third-party service, that third party may collect or process information according to its own privacy practices.

This Privacy Policy does not control the independent practices of Apple, app stores, websites, or other services that you choose to interact with.

We encourage you to review the privacy policies of third-party services where appropriate.

19. Changes to This Privacy Policy

We may update this Privacy Policy as Tickle evolves, our data practices change, or legal requirements change.

When we update it, we will revise the “Last Updated” date at the top of this page.

If a change materially affects how we collect, use, or disclose personal information, we will provide additional notice where appropriate or required by law.

Depending on the nature of the change, this may include an in-app notice, email, or request for renewed consent.

We will not rely on an updated Privacy Policy alone to obtain consent for a materially new use of personal information where applicable law requires additional consent.

20. Contact Us

Tickle is responsible for the personal information under its control.

Questions, complaints, requests, or concerns regarding this Privacy Policy or Tickle's privacy practices can be directed to:

Tickle
Ontario, Canada
[email protected]

Our team welcomes questions about how Tickle handles personal information and will respond to privacy requests in accordance with applicable law.